Alice format was created from the desire to convey all the characteristics of our product: quality, fantasy, simplicity and lightness.

Each pizzeria features the counter for selling the product, which always stands out for its colour, variety and deliciousness. This successful mix knows how to charm customers when they choose to eat in one of our Alice Pizza shops. An embarrassment of riches!

Alice Pizza’s open kitchen is another important feature. Here the pizza chef performs all the job activities in a transparent and immediate manner, thus becoming one of the protagonist during the sale.

The space also stands out for its architectural elements, which perfectly match the elegance of the Italian furniture: Foscarini for the lighting, Mutina for the paneling, Castelli Forni for the furnishings of the shop and the lab as well as for the technical equipment, including the oven.

The interior design is conceived by StudioRam Architetti of Rome, awarded at EXPO 2015 in Milan for the Alice point of sale in Corso Vittorio Emanuele II in Rome, as one of the best retail shop design projects in the pizzeria industry.